DFS Group is launching what it describes as ¡®the largest beauty promotional programme in the world for the traveller¡¯ in 19 stores and seven countries between July 1-31.
Besides discounts in some locations, Asia¡¯s largest DF&TR operator says this will focus on product exclusives, events and tutorials from leading skincare and makeup experts in the world¡¯s largest beauty promotional programme.
According to Ariel Gentzbourger, Senior Vice President, Global Merchandising ¨C Beauty, DFS Group, the retailer¡¯s ¡®First Class Beauty campaign¡¯ has been ¡®inspired its customers¡¯ ¡®jet set lifestyle¡¯ and represents a ¡®seamless, multi-brand experience¡¯ for travellers¡¯ beauty and skincare needs on every stage of their journey.
She said: ¡°For over 50 years, DFS has reimagined the traveller¡¯s beauty shopping experience, and we¡¯re confident that with our First Class Beauty event we¡¯re continuing to surprise and delight our loyal beauty shoppers.¡±
The retailer says DFS Beauty advisors and industry experts will demonstrate how 18 key Travel Essentials¡¯ products can benefit customers throughout their journeys. The programme also includes eight exclusive products to DFS from leading beauty brands, such as Givenchy, Guerlain and SK-II.
DFS adds that it will also be offering special offers and rewards for purchases, including an exclusive First Class Beauty travel bag, plus complimentary refreshments and guest make-up artist sessions.
Specially designed visual installations will also allow customers to take photographs, which they can share with relatives and friends around the world ¨C a popular feature at DFS stores. Social media fans of DFS are also being given the chance to win exclusive First Class Beauty products by sharing their beauty photos on Facebook, Instagram and at TGalleria.com with #FirstClassBeauty.
In addition to all this, the company adds: ¡°Throughout our First Class Beauty events, customers can enjoy DFS¡¯ 100% Global Guarantee, ensuring that all merchandise is completely authentic and that after-sales service centres will refund, repair and accept the return of merchandise worldwide.
¡°Visitors will also have a chance to sign up and earn points for the LOYAL T by DFS programme, the world¡¯s most extensive global luxury rewards programme covering over 700 brands in 26 airport and T Galleria by DFS stores in 10 countries across three continents.¡±
MAJOR DFS SEASONAL SALE UNDERWAY
DFS is also running a a major sale where it is offering up to 50% off ¡®seasonal collections featuring our favorite accessories, ready-to-wear pieces and more. The featured brands include: Bally, Barbara Rihl, Calvin Klein, Coach, Dunhill, Diane von F¨¹rstenberg, Emporio Armani, Ermenegildo Zegna, Furla, Giorgio Armani, Hugo Boss, Kate Spade, LeSportSac, Loewe, Longchamp, Marc Jacobs, Marc by Marc Jacobs, Ralph Lauren, Rebecca Minkoff, Samsonite, Tommy Hilfiger, Tory Burch, Tumi and more.
Participating Locations for these sales include: T Galleria by DFS: Auckland, Guam, Hawaii, Hong Kong (Canton Road & Tsim Sha Tsui East), Macau (City of Dreams & Shoppes at Four Seasons), Okinawa, Saipan and Singapore. DFS Galleria: Bali, Cairns and Sydney. DFS Airport: Abu Dhabi International Airport, Auckland International Airport, Bali Ngurah Rai International Airport, Hainan Haikou Meilan International Airport, Hanoi Noi Bai International Airport, Hawaii Honolulu International Airport, Ho Chi Minh Tan Son Nhat International Airport, Hong Kong International Airport, Jakarta Soekarno-Hatta International Airport, Los Angeles International Airport, Mumbai International Airport, Okinawa Airport, Saipan International Airport, San Francisco International Airport and Singapore Changi Airport.
By DOUG NEWHOUSE | Source: TRBusiness